Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment

Friday, May 13, 2016 | 9:00 am – 1:00 pm

Program Chair
Edward M. Kabak
Chief Legal Officer
Brand Activation Association
a division of the ANA

  • More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.

    Live Program/Webcast/DVDs & CDs: $ 239 Member | $ 339 Nonmember

    In House Counsel: $169 Member| $269 Nonmember

    Small Law Firm: $129 Member | $229 Nonmember

    On-Demand: $189 Member | $289 Nonmember 

    Materials Only (No CLE Credit): $99 Member| $129 Nonmember 

  • Terese Arenth
    Moritt Hock and Hamroff LLP

    Barry M. Benjamin
    Kilpatrick Townsend & Stockton LLP 

    Jeffrey A. Greenbaum
    Frankfurt Kurnit Klein & Selz PC

    Caroline Hudson
    Winston & Strawn LLP

    Jessica B. Lee
    Loeb & Loeb LLP

    Tina Poturica-O’Neill
    Senior Legal Associate

    Matthew E. Smith
    Davis & Gilbert LLP

    Melissa Landau Steinman
    Venable LLP

  • 9:00 am – 9:10 am


    Edward Kabak

    9:10 am – 9:35 am

    Governing Sweepstakes, Skill Contests and Other Promotions on
    the Newest Platforms

    Matthew E. Smith

    9:35 am – 10:00 am

    Real Time Marketing and the Increasing Risks of Corporate Communications Tweeting and Posting

    Barry M. Benjamin

    10:00 am – 10:25 am

    Challenges from Native Advertising/Blurred Content

    Jeffrey A. Greenbaum

    10:25 am – 10:50 am

    Significant Change to the Ad Tech Eco-System Using Privacy by Design and Cross Device Linking to Build Data Collection and Use

    Jessica B. Lee

    10:50 am – 11:05 am Break
    11:05 am – 11:30 am

    Loyalty Programs and Stored Value Cards

    Melissa Landau Steinman

    11:30 am – 11:55 am

    Gaming, Gambling and Fantasy Sports

    Terese Arenth

    11:55 am – 12:20 pm

    Children’s Marketing

    Christina Poturica

    12:20 pm – 12:45 pm

    Preventing Digital Infringements

    Caroline Hudson

    12:45 pm – 1:00 pm Q&A


  • NY: 4.0 professional practice
    NJ: 4.0 general
    CA: 4.0 general
    PA: 3.0 general

  • Click Here to View our Catalog for On-Demand Programs

    Click Here to View our Catalog for CDs, DVDs, and Materials

    * New York residents will be charged the New York sales tax for all audio visual purchases.

  • Sponsoring Association Committee: Consumer Affairs | Carla A. Latty, Chair

    Sponsorship Opportunities are Available! Please Contact:

    Maricela Alfonso, Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org