Friday, May 11, 2018 | 9:00 am – 1:00 pm
Program Chair: |
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Edward M. Kabak Chief Legal Officer Association of National Advertisers |
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More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content/Native Advertising, the continued import of the FTC Endorsement Guides, the significant change to the ad tech eco-system using privacy by design to build data collection and use, Third Party Rights and Risks, and Children’s Marketing.
Live Program & Webcast: $239.00 Member | $339.00 Nonmember
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Terese Arenth
Moritt Hock & Hamroff LLPBarry Benjamin
Kilpatrick, Townsend & Stockton, LLPSusan Israel
Loeb & Loeb LLPMelissa Landau Steinman
Venable LLPAaron Taylor
Davis & Gilbert LLPHannah E. Taylor
Frankfurt, Kurnit, Klein & Selz, P.C.Jeffrey H. Warshafsky
Proskauer Rose LLP -
9:00 am – 9:30 am The Latest Developments on Sweepstakes Skill Contests & Other Promotions on the Key Platforms
Terese Arenth9:30 am – 10:00 am Compliance with the Laws Governing Real-Time Marketing
Berry Benjamin10:00 am – 10:30 am New Developments: Native Advertising, Social Media & Bots
Hannah Taylor10:30 am – 10:50 am Break 10:50 am – 11:20 am Influencer Marketing & the FTC Endorsement Guides
Aaron Taylor11:20 am – 11:50 am Newest Changes to the Ad-Tech Ecosystem Using Privacy
Susan Isreal11:50 am – 12:20 pm Latest in False Advertising Litigation & Class Actions
Jeffrey H. Warshafsky12:20 pm – 12:50 pm Loyalty Programs
Melissa Landau Steinman12:50 pm – 1:00 pm Q & A
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CLE Credit
NY: 4.0 professional practice
NJ: 4.4 general MCLE
CA: 4.0 general MCLE
PA: 3.5 general MCLE -
Sponsoring Association Committee: Consumer Affairs | Carla A. Latty, Chair
Sponsorship Opportunities are Available! Please Contact:
Maricela Alfonso | Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org______________________________________________________________