Marketing and Advertising Law 2024
Speeding Ahead: Social and Digital Media Confront Increased Regulatory Review

Wednesday, April 17, 2024 | 9:00 am –1:00pm

Format: Webinar

Program Chair:

Edward M. Kabak
Formerly BAA Chief Legal Officer and SVP Association of National Advertisers (2001-2023)

• Description
• Faculty
• Agenda
• CLE Credit
• Sponsors

• The pace of companies adopting and using promotional tools and vehicles has vastly speeded up, including sweepstakes, skill contests, and social and digital marketing, embodying the most current forms of technological changes, such as Chatbot and AI. Social media laws applying to posting, tweeting, the growing labyrinth of federal and state privacy restrictions, and Dark Patterns cases raised by the FTC are all challenging and changing the advertising, privacy, and intellectual property ecosystems and raising quite complex questions and issues for lawyers practicing in several different areas.

  In this program, experts in these fields address and clarify the key issues today for marketing, advertising, and privacy practitioners, among others; topics will include:

  • Laws and rules regarding sweepstakes, skill contests and other promotions on all the key platforms.
  • Dark patterns and other enforcement techniques on the FTC and NAD fronts.
  • CARU, COPPA, and children’s advertising – new rules and enforcement reflecting differing federal and state views on what is appropriate for children to view.
  • The world of increasingly interrelated connected devices, systems, and products.
  • The top technology issues for lawyers to understand and the legal ramifications thereof.
  • Cause marketing, co-venturing, and state regulatory variations and concerns.
  • Algorithmic bias and other legal issues in marketing and advertising.
  • A new look at endorsements and consumer reviews.

  Program Fee:
  $229 for Members | $329 for Nonmembers
  In-House Counsel: Free to Members | $279 for Nonmembers
  Small Law Firm: $99 for Members

• Terese Arenth
  Moritt, Hock & Hamroft LLP

  Edward Chansky
  Greenberg Traurig, LLP

  Allison Fitzpatrick
  Davis + Gilbert LLP

  Linda A. Goldstein
  Baker Hostetler LLP

  Jason S. Howell
  Perkins Coie LLP

  Benjamin Mulcahy
  DLA Piper LLP

  Marc Roth
  Cobalt LLP

  Alexa Meera Singh
  Davis + Gilbert LLP

  Melissa Landau Steinman
  Venable LLP

  James Stewart
  DLA Piper LLP

• 9:00 am – 9:05 am
  Introduction
  Edward Kabak

  9:05 am – 9:30 am
  New Trends and Developments Regarding Sweepstakes, Skill Contests and Multiple Types of Promotions on All the Key Social Media Platforms
  Terese Arenth

  9:30 am – 9:55 am
  CARU, COPPA, and Children’s Advertising: New Rules, Enforcement and Rising Concerns by Congress and Different State Legislatures on What is Appropriate for Young People in Wide Range of Ages
  Allison Fitzpatrick, Alexa Meera Singh

  9:55 am – 10:20 am
  Dark Patterns and Other FTC Enforcement Tools
  Marc Roth

  10:20 am – 10:45 am
  Tik Tok Music and Legal Problems Arising Therein
  Benjamin Mulcahy, James Stewart

  10:45 am – 11:00 am
  Break

  11:00 am – 11:25 am
  A New Look at Endorsements and Consumer Reviews
  Linda A. Goldstein

  11:25 am – 11:50 am
  Hot Topics in Price & Sale Advertising
  Jason S. Howell

  11:50 am – 12:15 pm
  AI and Other Developing Techno-Legal Issues in Marketing and Advertising
  Melissa Landau Steinman

  12:15 pm – 12:40 pm
  Cause Marketing, Co-Venturing, and State Regulatory Variations and Concerns
  Edward Chansky

  12:40 pm – 1:00 pm
  Q&A

• New York: 4.0 Professional Practice
  New Jersey: 4.0 General
  California: 4.0 General
  Pennsylvania: 3.5 General

• Sponsoring Association Committee:
  Consumer Affairs, Jolevette Mitchell, Chair

  Sponsorship Opportunities are Available! Please Contact:
  Yelena Balashchenko, Manager, Business Development & Sponsorships | (212) 382-6608 | ybalashchenko@nycbar.org