Marketing and Advertising Law 2024
Speeding Ahead: Social and Digital Media Confront Increased Regulatory Review

Wednesday, April 17, 2024 | 9:00 am –1:00pm

Format: Webinar

Program Chair:

Edward M. Kabak
Formerly BAA Chief Legal Officer and SVP Association of National Advertisers (2001-2023)

  • The pace of companies adopting and using promotional tools and vehicles has vastly speeded up, including sweepstakes, skill contests, and social and digital marketing, embodying the most current forms of technological changes, such as Chatbot and AI. Social media laws applying to posting, tweeting, the growing labyrinth of federal and state privacy restrictions, and Dark Patterns cases raised by the FTC are all challenging and changing the advertising, privacy, and intellectual property ecosystems and raising quite complex questions and issues for lawyers practicing in several different areas.

    In this program, experts in these fields address and clarify the key issues today for marketing, advertising, and privacy practitioners, among others; topics will include:

    • Laws and rules regarding sweepstakes, skill contests and other promotions on all the key platforms.
    • Dark patterns and other enforcement techniques on the FTC and NAD fronts.
    • CARU, COPPA, and children’s advertising – new rules and enforcement reflecting differing federal and state views on what is appropriate for children to view.
    • The world of increasingly interrelated connected devices, systems, and products.
    • The top technology issues for lawyers to understand and the legal ramifications thereof.
    • Cause marketing, co-venturing, and state regulatory variations and concerns.
    • Algorithmic bias and other legal issues in marketing and advertising.
    • A new look at endorsements and consumer reviews.

    Program Fee:
    $229 for Members | $329 for Nonmembers
    In-House Counsel: Free to Members | $279 for Nonmembers
    Small Law Firm: $99 for Members

  • Terese Arenth
    Moritt, Hock & Hamroft LLP

    Edward Chansky
    Greenberg Traurig, LLP

    Allison Fitzpatrick
    Davis + Gilbert LLP

    Linda A. Goldstein
    Baker Hostetler LLP

    Jason S. Howell
    Perkins Coie LLP

    Benjamin Mulcahy
    DLA Piper LLP

    Marc Roth
    Cobalt LLP

    Alexa Meera Singh
    Davis + Gilbert LLP

    Melissa Landau Steinman
    Venable LLP

    James Stewart
    DLA Piper LLP

  • 9:00 am – 9:05 am
    Edward Kabak

    9:05 am – 9:30 am
    New Trends and Developments Regarding Sweepstakes, Skill Contests and Multiple Types of Promotions on All the Key Social Media Platforms
    Terese Arenth

    9:30 am – 9:55 am
    CARU, COPPA, and Children’s Advertising: New Rules, Enforcement and Rising Concerns by Congress and Different State Legislatures on What is Appropriate for Young People in Wide Range of Ages
    Allison Fitzpatrick, Alexa Meera Singh

    9:55 am – 10:20 am
    Dark Patterns and Other FTC Enforcement Tools
    Marc Roth

    10:20 am – 10:45 am
    Tik Tok Music and Legal Problems Arising Therein
    Benjamin Mulcahy, James Stewart

    10:45 am – 11:00 am

    11:00 am – 11:25 am
    A New Look at Endorsements and Consumer Reviews
    Linda A. Goldstein

    11:25 am – 11:50 am
    Hot Topics in Price & Sale Advertising
    Jason S. Howell

    11:50 am – 12:15 pm
    AI and Other Developing Techno-Legal Issues in Marketing and Advertising
    Melissa Landau Steinman

    12:15 pm – 12:40 pm
    Cause Marketing, Co-Venturing, and State Regulatory Variations and Concerns
    Edward Chansky

    12:40 pm – 1:00 pm

  • New York: 4.0 Professional Practice
    New Jersey: 4.0 General
    California: 4.0 General
    Pennsylvania: 3.5 General

  • Sponsoring Association Committee:
    Consumer Affairs, Jolevette Mitchell, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Yelena Balashchenko, Manager, Business Development & Sponsorships | (212) 382-6608 |