Originally held on Friday, May 10, 2019 | 9:00 a.m. – 1:00 p.m.
Program Chair: |
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Edward M. Kabak SVP LAW, Association of National Advertisers Chief Legal Officer BAA, a Division of the Association of National Advertisers |
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More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech are rapidly changing. The collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.
Topics to be discussed include:
- The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
- Compliance with the laws governing real time marketing
- Influencer Marketing
- Fantasy sports, sports betting and gambling
- The growing import and challenges from Artificial Intelligence
- The increasing risks of corporate communications and blurred content/Native Advertising
- The continued import of the FTC Endorsement Guides
- Children’s Marketing
OnDemand: $179 for Members | $279 for NonmembersMembers who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2017-2019), In-House/Corporate Counsel, Judges (and their staff who are also members), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
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Terese L. Arenth
Moritt Hock & Hamroff LLPBarry M. Benjamin
Kilpatrick, Townsend & Stockton, LLPSusan Israel
Loeb & Loeb LLPEileen M. Patt
Kramer Levin Naftalis & Frankel LLPMelissa Landau Steinman
Venable LLPAaron Taylor
Davis & Gilbert LLPHannah Taylor
Frankfurt, Kurnit, Klein & Selz, P.C. -
9:00 am – 9:30 am Latest Developments on Sweepstakes Skill Contests & Other Promotions on the Key Platforms
Terese L. Arenth9:30 am – 10:00 am Compliance with the Laws Governing Real-Time Marketing
Barry M. Benjamin10:00 am – 10:30 am New Developments: Native Advertising, Social Media & Bots
Hannah Taylor10:30 am – 10:50 am Break 10:50 am – 11:20 am Influencer Marketing & the FTC Endorsement Guides
Aaron Taylor11:20 am – 11:50 am Newest Changes to the Ad-Tech Ecosystem Using Privacy
Susan Israel11:50 am – 12:20 pm Latest in False Advertising Litigation & Class Actions
Eileen M. Patt12:20 pm – 12:50 pm Loyalty Programs
Melissa Landau Steinman12:50 pm – 1:00 pm Q & A -
CLE Credit
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 3.5 General
Pennsylvania: 3.5 General -
Sponsoring Association Committee: Consumer Affairs | Darren A. Bowie, Chair
Sponsorship Opportunities are Available! Please Contact:
Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org______________________________________________________________