Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment

Friday, May 11, 2018 | 9:00 am – 1:00 pm

Program Chair:
Edward M. Kabak
Chief Legal Officer
Association of National Advertisers

  • More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content/Native Advertising, the continued import of the FTC Endorsement Guides, the significant change to the ad tech eco-system using privacy by design to build data collection and use, Third Party Rights and Risks, and Children’s Marketing.

    Live Program & Webcast: $239.00 Member | $339.00 Nonmember

  • Terese Arenth
    Moritt Hock & Hamroff LLP
    Barry Benjamin
    Kilpatrick, Townsend & Stockton, LLP
    Susan Israel
    Loeb & Loeb LLP
    Melissa Landau Steinman
    Venable LLP
    Aaron Taylor
    Davis & Gilbert LLP
    Hannah E. Taylor
    Frankfurt, Kurnit, Klein & Selz, P.C.
    Jeffrey H. Warshafsky
    Proskauer Rose LLP

  • 9:00 am – 9:30 am The Latest Developments on Sweepstakes Skill Contests & Other Promotions on the Key Platforms
    Terese Arenth
    9:30 am – 10:00 am Compliance with the Laws Governing Real-Time Marketing
    Berry Benjamin
    10:00 am – 10:30 am New Developments: Native Advertising, Social Media &  Bots
    Hannah Taylor
    10:30 am – 10:50 am Break
    10:50 am – 11:20 am Influencer Marketing & the FTC Endorsement Guides
    Aaron Taylor
    11:20 am – 11:50 am Newest Changes to the Ad-Tech Ecosystem Using Privacy
    Susan Isreal
    11:50 am – 12:20 pm Latest in False Advertising Litigation & Class Actions
    Jeffrey H. Warshafsky
    12:20 pm – 12:50 pm Loyalty Programs
    Melissa Landau Steinman
    12:50 pm – 1:00 pm Q & A

  • CLE Credit
    NY: 4.0 professional practice
    NJ: 4.4 general MCLE
    CA: 4.0 general MCLE
    PA: 3.5 general MCLE

  • Sponsoring Association Committee: Consumer Affairs | Carla A. Latty, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Maricela Alfonso | Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org