Hot Topics in Advertising Law: Social Media and Online Advertising

Program Chair:

Jeffrey Greenbaum
Frankfurt Kurnit Klein & Selz PC

• Description
• Faculty
• Agenda
• CLE Credit
• Sponsors

• Social media and online advertising continue to be one of the primary ways that brands reach consumers today. With constantly changing marketing practices, and new platforms emerging every year, brands face many challenges in ensuring compliance and avoiding infringement claims. This panel, the 15th annual installment, will discuss recent developments in social media and online advertising, including native advertising, using influencers in social media, online disclosures, consumer privacy, the new SAG-AFTRA Commercials Contract, promotions, and recent regulatory enforcement.

  DVDs & CDs: $199 Member | $299Nonmember
  On-Demand: $149 Member| $249 Nonmember
  Materials Only (No CLE Credit): $99 Member | $129 Nonmember

  * New York residents will be charged the New York sales tax for all audio visual purchases.

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• Laura Brett
  Assistant Director
  National Advertising Division

  Christopher R. Chase
  Frankfurt Kurnit Klein & Selz PC

  Felix Hofer
  Hofer Loesch Torricelli

  Kathleen McGee
  Bureau Chief, Bureau of Internet & Technology
  New York State Attorney General’s Office

  Michael E. Strauss
  Reed Smith

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• 9 am – 9:10 am	Introduction
  9:10 am – 9:35 am	NAD’s Social Media Cases Native advertising Green/environment claims Effective disclosures Consumer endorsements/testimonials Lystra Batchoo
  9:35 am – 10 am	Avoiding IP Infringement Claims Trademark, copyright and rights of publicity Recent IP claims in the social media/online context Ambush marketing via social media Hashtag issues Christopher R. Chase
  10 am – 10:25 am	FTC & Native Advertising Update on recent FTC enforcement Latest guidance on using endorsers and influencers online Best practices for native advertising Jeffrey A. Greenbaum
  10:25 am – 10:30 am	Break
  10:30 am – 10:55 am	EU Update Disclosure requirements Privacy issues User generated content and copyright implications Behavioral targeting Felix Hofer
  10:55 am – 11:20 am	SAG-AFTRA Commercials Contracts Update Michael E. Strauss
  11:20 am – 11:45 am	NY Attorney General Enforcement Update Brief overview of New York Attorney General’s authority and mandate Recent areas of interest to the Bureau of Internet and Technology Kathleen McGee
  11:45 am – 12 pm	Q & A

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• This program provides 3.0 credits in professional practice for the New York & New Jersey MCLE requirements. California & Pennsylvania credit differs as it is based on a 60-minute credit hour. The live program provided transitional credit to newly admitted attorneys; the recording does not provide transitional credit.

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• Sponsoring Association Committees:
  Consumer Affairs | Carla A. Latty, Chair
  Fashion Law | Marc Lieberstein, Chair

  Sponsorship Opportunities are Available! Please Contact:

  Maricela Alfonso| Membership and CLE Relations Associate| (212) 382-6608 | MAlfonso@nycbar.org

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