No Clarity For Sportsbooks Around Use of Name, Image, Likeness (Sports Handle)
Sports Handle, June 9, 2021
No Clarity For Sportsbooks Around Use of Name, Image, Likeness
What are the limits for sportsbook operators when it comes to the use of what are known as the ‘name, image, and likeness’ of professional athletes in marketing and advertising? The answer, according to a pair of sports law experts who offered analysis during a New York City Bar Association-sponsored webinar on Tuesday titled ‘NIL Rights in a Time of Expanded Sports Betting,’ is — we’re not sure.