New York City Bar to Polish Image
After 135 years, the Association of the Bar of the City of New York is sprucing up its public identity to make it more contemporary and less prone to mangling in the popular press. [Some of the most common misidentifications were as “The New York State Bar” or the “New York Bar.”]Though it will retain its formal name, the association started in June to identify itself in its public communications as the “New York City Bar,” said Barbara Berger Opotowsky, executive director of the 23,000-member group …
Also, Ms. Opotowsky said, the city bar’s public name has been changed in tandem with that of its fund-raising arm, the City Bar Fund, [now known as the City Bar Justice Center] to cement the connection between the two organizations in the public’s mind.
New York Law Journal
September 23, 2005