(Webcast) Marketing and Advertising Law: Social and Digital Media after a Year of Transformation

Wednesday, May 25, 2022 | 9:00 am – 1:00 pm

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Program Chair:
Edward M. Kabak
Chief Legal Officer, BAA, Association of National Advertisers

  • More and more, companies are using promotional tools including sweepstakes, skill contests, and social media and digital marketing and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing, new privacy restrictions from California Virginia and Colorado and other states on data driven advertising, NFTs”,Dark Pattern “ restrictions raised by the FTC, and other concerns are rapidly changing or challenging the  advertising/privacy/Intellectual property ecosystems  The collection and use of data,  and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing , NFT’s and intellectual property, influencer marketing; the continued import of the FTC endorsement guides; a wealth of new material on privacy,  dark patterns concerns and children’s marketing.

    Program Fee:
    $229 for Members | $329 for Nonmembers; In-House Counsel: Free to Members | $279 Nonmembers; Small Law Firm Member $99

  • Barry M. Benjamin
    Kilpatrick, Townsend & Stockton, LLP

    Christopher A. Cole
    Crowell & Moring LLP

    Paavana Kumar
    Davis & Gilbert LLP

    Ryan M Martin
    Loeb & Loeb LLP

    Jeremy Schachter
    Seyfarth Shaw LLP

    Rosie Norwood-Kelly
    Finnegan, Henderson, Farabow, Garrett and Dunner LLP

    Melissa Landau Steinman
    Venable LLP

    Matthew Vittone
    Counsel, Frankfurt, Kurnit, Klein & Selz PC

  • 9:00 am – 9:05 am
    Introduction
    Edward Kabak

    9:05 am – 9:30 am
    Current and Changing Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platforms
    Barry Benjamin

    9:30 am – 9:55 am
    Hot Topics in Influencer Marketing
    Paavana Kumar

    9:55 am – 10:20 am
    NFT’s and Intellectual Property
    Ryan Martin

    10:20 am – 10:45 am
    Digital Rights, Permissions Clearances and Contract Issues
    Matthew Vittone

    10:45 am – 11:00 am
    Break

    11:00 am – 11:25 am
    FTC and Viewing Dark Patterns in Advertising
    Rosie Norwood-Kelly

     11:25 am – 11:50 am
    New Developments in Copyright and Trademark Law
    Jeremy Schachter

     11:50 am – 12:15 pm
    False Advertising Litigation Class Actions and NAD Challenges
    Christopher Cole

     12:15 pm – 12:40 pm
    Esports and Gaming
    Melissa Landau Steinman

    12:50 pm – 1:00 pm
    Q&A 

  • New York: 4.0 Professional Practice
    New Jersey: 4.0 General
    California: 4.0 General
    Pennsylvania: 3.5 General

  • Sponsoring Association Committee:
    Consumer Affairs, Darren A. Bowie, Chair

    Co-Sponsoring Organization:
    Council on Intellectual Property, James R. Klaiber, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Yelena Balashchenko, Manager, Business Development & Sponsorships | (212) 382-6608 | ybalashchenko@nycbar.org

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