(Webinar) Marketing and Advertising Law
Faceoff: Social and Digital Media vs. Regulatory Oversight

Wednesday, May 17, 2023 | 9:00 am – 1:00 pm

• Description
• Faculty
• Agenda
• CLE Credit
• Sponsors

• Faceoff: Social and Digital Media vs. Regulatory Oversight

  More and more, companies are using promotional tools including sweepstakes, skill contests, and social media and digital marketing and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in various forms of marketing, new privacy restrictions on data driven advertising, NFTs, Dark Pattern restrictions raised by the FTC, and other concerns are rapidly changing or challenging the  advertising/privacy/Intellectual property ecosystems  The collection and use of data,  and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.

  In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include:

  • the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms;
  • new developments on the FTC and NAD fronts,
  • Greenwashing, the FTC’s green guides,
  • Cause marketing, co-venturing and new state regulatory oversight,
  • benefits and landmines in the world of loyalty programs and gift cards,
  • NFTs, cryptocurrency, and intellectual property, he continued import of the FTC endorsement guides;
  • a wealth of new material on privacy issues including chatbot issues

   

  Program Fee:
  

  Live Webinar: $229 Member | $329 Nonmember 

  In-House Counsel: Free to Members | $279 Nonmember 

  Small Law Firm: $129 Members

• Terese Arenth
  Moritt, Hock & Hamroft LLP 

  Emily Catron
  Davis & Gilbert LLP

  Edward Chansky
  Greenberg Traurig, LLP 

  Chris Cole
  Katten Munchin & Rosenman, LLP 

  Burr Eckstut
  White & Case, LLP

  Nancy Felsten
  Davis, Wright, Tremaine, LLP

  Jeremy Schachter
  Seyfarth Shaw LLP 

  Melissa Steinman
  Venable LLP 

• 9:00am-9:05am           Introduction
  Edward Kabak 

  9:05am-9:30am           Trends and Developments in Running Sweepstakes and Contests: A Look at Promotions on the Key Social Media Platforms
  Terese Arenth

  9:30am-9:55 am          The Rapidly Changing Domestic and International Privacy Law  Eco-Systems
  Emily Catron

  9:55am-10:20am         Greenwashing and the FTC Green Guides
  Chris Cole

  10:20am-10:45am       Digital NFTs and Cryptocurrency Issues
  Burr Eckstut

  10:45am-11:00am       Break

  11:00am-11:25am       Cause Marketing, Co-Venturing, and New Restrictions
  Edward Chansky

  11:25am-11:50am       Loyalty Programs and Gift Cards
  Melissa Steinman

  11:50am-12:15pm       Developments on the FTC and NAD Litigation Fronts
  Nancy Felsten

  12:15pm-12:40pm       Changes in the Copyright and Trademark Laws
  Jeremy Schachter

  12:50pm-1:00pm         Q&A  

• New York: 4.0 Professional Practice
  New Jersey: 4.0 General
  California: 4.0 General
  Pennsylvania: 3.5 General

• Sponsoring Association Committee:
  Consumer Affairs, Jolevette Mitchell, Chair

  Sponsorship Opportunities are Available! Please Contact:
  Yelena Balashchenko, Manager, Business Development & Sponsorships | (212) 382-6608 | ybalashchenko@nycbar.org