(Webcast) Beyond Dial-Up: How to Ethically Navigate the Digital Side of Social Media, Marketing, and Law Firm Management

Wednesday, March 3, 2021 | 1:00 pm – 2:00 pm

Register for the Live Webcast

Program Co-Chairs:
Sally Field
Attorney Protective
Erin McCartney
Attorney Protective

  • As lawyers expand their involvement in the digital world, they need to be aware of emerging ethical violations that may result from their online activities. Our current environment, which has many lawyers practicing remotely for the first time, creates additional ethical challenges related to technological competence, client confidentiality, digital marketing and social media usage. Join speakers Erin McCartney, J.D. and Sally Field, J.D. to discuss this ever-evolving topic with a focus on how not to run afoul of the ethics rules while navigating through a digital world.

    Program Fee:
    Free for Members | $99 for Nonmembers

  • 1:00 pm – 1:01 pm
    Introduction

    1:01 pm – 1:03 pm
    Law Firm Presence on Social Media- Statistics

    1:03 pm – 1:10 pm
    Practicing Law in a Digital World

    1.  New York Rule of Professional Conduct 1.1: Competence
    2. New York Rule of Professional Conduct 1.6: Confidentiality of Information
    3. Challenges During a Pandemic

    1:10 pm – 1:32 pm
    Ethical Digital Marketing

    1.  New York Rules of Professional Conduct
      • Rule 7.1: Advertising
      • Rule 7.2 Payment for Referrals
      • Rule 7.3: Solicitation and Recommendation of Professional Employment
      • Rule 7.4: Identification of Practice and Specialty
      • Rule 7.5: Professional Notices, Letterheads and Names

     

    1:32 pm – 1:44 pm

    Creating Your Online Presence 

    1:44 pm – 1:52 pm
    Emerging Issues from Social Media Usage

    1. Managing Your Online Reputation [1:52 pm – 1:57 pm]
      • How to Respond to Negative Online Reviews
    2. Using Social Media for Discovery
      • “False Friending”
      • Preservation of Evidence

    1:57 pm – 2:00 pm
    Tips for Steering Clear of Social Media “Danger Zones”

  • New York: 1.0 Ethics
    New Jersey: 1.2 Professional Responsibility
    California: 1.0 Professional Responsibility
    Pennsylvania: 1.0 Professional Responsibility
    Connecticut: Available to Licensed Attorneys

  • This program has been generously sponsored by:

    Sponsoring Association Committee:
    Small Law Firms, Anne Wolfson, Chair

    Co-Sponsoring Organization:
    Small Law Firm Center

    Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org

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