Friday, January 19, 2018 | 9:00 am – 2:00 pm
Including Networking Luncheon
Program Chair: Ainslee Schreiber, Former Vice President & Associate General Counsel, Global Trademark
Keynote Speaker: Jennifer Leemann, Vice President, Internal Communications, Tapestry
Trademarks are a brand company’s key assets. This program is designed to provide in-house counsel with the latest techniques, trends, and strategies for creating an efficient trademark management system. Panelists from the world’s leading IP teams will discuss best practices for clearing brands, acquiring global rights, and resolving infringements. The session will also explore outsourcing models and establishing internal infrastructure.
Live Program: $299 Member | $399 Nonmember
In-House Counsel: $199 Member | $299 Nonmember
Director Business and Legal Affairs
Scripps Networks Interactive
Executive Vice President & Deputy General Counsel
NBA Properties, Inc
The Francis Company
Vice President & Senior Counsel
Lydia T. Gobena
Fross Zelnick Lehrman & Zissu, P.C.
World Trade Centers Association
Eleanor M. Lackman
Cowan DeBaets Abrahams & Sheppard LLP
Associate General Counsel, Head of Trademarks & Domain Name
Counsel – Intellectual Property & Global Data Privacy
Tiffany & Co
Senior Vice President, Legal Affairs
Associate General Counsel and Head of Legal for The High End
The High End at Anheuser-Busch InBev
Frankfurt Kurnit Klein & Selz PC
Associate General Counsel
NHL Enterprises, L.P.
9:00 am – 9:05 am Brief Introduction
9:05 am – 9:30 am Keynote Speaker
Presentation on logistics of a global company name change. Ms. Leemann will discuss challenges and opportunities from the business perspective and the importance of associate engagement.
9:30 am – 10:15 am Name Clearance – To Clear or Not to Clear?
The panel will discuss the benefits of clearing a name prior to launch. What are the practical issues surrounding a problematic name and what suggestions can the legal department make to turn a “no” into a “yes!”
Lydia Gobena, Miriam Kavalerchik, Mary Leheny, Judy McCool
10:15 am – 11:00 am Coverage – Strategies for Launching and Maintaining a Brand
The panel will discuss strategies for launching and maintaining a brand in a cost-efficient manner and when the benefits of filing a trademark application may not outweigh the fees.
Deirdre Davis, Kaydi Osowski, Ainslee Schreiber, Donna Tobin
11:00 am – 11:10 am Coffee and Networking 11:10 am – 11:55 am Conflicts
The panel will discuss best practices for resolving infringements and counterfeits and strategies for reducing lawsuits.
Eleanor M. Lackman, Lesley Matty, Jeremy Roe, Jia Wang
11:55 am – 12:40 pm Licensing Efficiency
The panel will discuss efficient licensing models and practical approaches to representations and risk.
Ayala Deutsch, John Gallacher, Lindsay Kassof
12:40 pm – 1:00 pm Setting up an IP Infrastructure
The panel will discuss what tools, budget, and resources should be considered for companies of different sizes. What are the outsourcing models? When should in-house counsel be hired?
1:00 pm – 2:00 pm Networking Luncheon
NY: 3.5 professional practice
NJ: 3.9 general
CA: 3.5 general
PA: 3.0 general
Thank You to Our Platinum Sponsor
Thank You to Our Silver Sponsor
Sponsoring Association Committees:
Trademarks & Unfair Competition | Ainslee Schreiber, Chair
In-House Counsel | Darryl W. Gibbs, Chair
Sponsorship Opportunities are Available! Please Contact:
Maricela Alfonso| Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org