Trademarks Playbook for General Counsel: The Guide for Legal Brand Strategies

Friday, January 19, 2018 | 9:00 am – 2:00 pm

Including Networking Luncheon



Program Chair: Ainslee Schreiber, Former Vice President & Associate General Counsel, Global Trademark
Keynote Speaker: Jennifer Leemann, Vice President, Internal Communications, Tapestry


  • Trademarks are a brand company’s key assets.  This program is designed to provide in-house counsel with the latest techniques, trends, and strategies for creating an efficient trademark management system.  Panelists from the world’s leading IP teams will discuss best practices for clearing brands, acquiring global rights, and resolving infringements.  The session will also explore outsourcing models and establishing internal infrastructure.

    Live Program:
    $299 Member | $399 Nonmember
    In-House Counsel: $199 Member | $299 Nonmember

  • Deirdre Davis
    Director Business and Legal Affairs
    Scripps Networks Interactive

    Ayala Deutsch
    Executive Vice President & Deputy General Counsel
    NBA Properties, Inc

    Michelle Francis
    The Francis Company

    John Gallacher
    Vice President & Senior Counsel
    Sesame Workshop

    Lydia T. Gobena
    Fross Zelnick Lehrman & Zissu, P.C.

    Lindsay Kassof
    Associate Counsel
    World Trade Centers Association

    Miriam Kavalerchik
    Associate Counsel

    Eleanor M. Lackman
    Cowan DeBaets Abrahams & Sheppard LLP

    Mary Leheny
    Associate General Counsel, Head of Trademarks & Domain Name

    Lesley Matty
    Counsel – Intellectual Property & Global Data Privacy
    Tiffany & Co

    Judy McCool
    Senior Vice President, Legal Affairs

    Kaydi Osowski
    Trade Counsel

    Jeremy Roe
    Associate General Counsel and Head of Legal for The High End
    The High End at Anheuser-Busch InBev

    Donna Tobin
    Frankfurt Kurnit Klein & Selz PC

    Jia Wang
    Associate General Counsel
    NHL Enterprises, L.P.

  • 9:00 am – 9:05 am Brief Introduction
    Ainslee Schreiber
    9:05 am – 9:30 am Keynote Speaker
    Presentation on logistics of a global company name change. Ms. Leemann will discuss challenges and opportunities from the business perspective and the importance of associate engagement.
    Jennifer Leemann
    9:30 am – 10:15 am Name Clearance – To Clear or Not to Clear?
    The panel will discuss the benefits of clearing a name prior to launch. What are the practical issues surrounding a problematic name and what suggestions can the legal department make to turn a “no” into a “yes!”
    Lydia Gobena, Miriam Kavalerchik, Mary Leheny, Judy McCool
    10:15 am – 11:00 am Coverage – Strategies for Launching and Maintaining a Brand
    The panel will discuss strategies for launching and maintaining a brand in a cost-efficient manner and when the benefits of filing a trademark application may not outweigh the fees.
    Deirdre Davis, Kaydi Osowski, Ainslee Schreiber, Donna Tobin
    11:00 am – 11:10 am Coffee and Networking
    11:10  am – 11:55 am         Conflicts
    The panel will discuss best practices for resolving infringements and counterfeits and strategies for reducing lawsuits.
    Eleanor M. Lackman, Lesley Matty, Jeremy Roe, Jia Wang
    11:55 am – 12:40 pm Licensing Efficiency
    The panel will discuss efficient licensing models and practical approaches to representations and risk.
    Ayala Deutsch, John Gallacher, Lindsay Kassof
    12:40 pm – 1:00 pm Setting up an IP Infrastructure
    The panel will discuss what tools, budget, and resources should be considered for companies of different sizes. What are the outsourcing models? When should in-house counsel be hired?
    Michelle Francis
    1:00 pm – 2:00 pm Networking Luncheon

  • NY: 3.5 professional practice
    NJ: 3.9 general
    CA: 3.5 general
    PA: 3.0 general

  • Thank You to Our Platinum Sponsor





    Thank You to Our Silver Sponsor





    Sponsoring Association Committees:
    Trademarks & Unfair Competition | Ainslee Schreiber, Chair
    In-House Counsel | Darryl W. Gibbs, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Maricela Alfonso| Membership and CLE Relations Associate | (212) 382-6608 |