Sweepstakes, Promotions, Marketing and Privacy Laws: Comprehension & Compliance in a Changing Digital/Social Media Environment

Friday, May 10, 2019 | 9:00 a.m. – 1:00 p.m.


Program Chair:
Edward M. Kabak
Association of National Advertisers

  • More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech and the collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include:

    • The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
    • Compliance with the laws governing real time marketing
    • Influencer Marketing
    • Fantasy sports, sports betting and gambling
    • The growing import and challenges from Artificial Intelligence
    • The increasing risks of corporate communications and blurred content/Native Advertising
    • The continued import of the FTC Endorsement Guides
    • Children’s Marketing

    Live Program & Webcast:
    $229 for Members | $329 for Nonmembers
    In-House Counsel: Free for Members | $279 for Nonmembers
    Small Law Firm: $129 for Members

    Members who are Recent Law Graduates, Newly Admitted Lawyers (earliest admission 2016-2018 in any state or country), Judges (and their staff), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.


  • TBD


  • TBD


  • CLE Credit
    New York:
    4.0 Professional Practice
    New Jersey:


  • Sponsoring Association Committee: Consumer Affairs | Darren A. Bowie, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org