Marketing and Advertising Law in a Rapidly Changing Social/Digital Media Environment

Friday, May 10, 2019 | 9:00 a.m. – 1:00 p.m.

Program Chair:
Edward M. Kabak SVP LAW, Association of National Advertisers Chief Legal Officer BAA, a Division of the Association of National Advertisers

Description
Faculty
Agenda
CLE Credit
Sponsors

More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech are rapidly changing. The collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.

Topics to be discussed include:
- The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
- Compliance with the laws governing real time marketing
- Influencer Marketing
- Fantasy sports, sports betting and gambling
- The growing import and challenges from Artificial Intelligence
- The increasing risks of corporate communications and blurred content/Native Advertising
- The continued import of the FTC Endorsement Guides
- Children’s Marketing
Live Program & Webcast: $229 for Members | $329 for Nonmembers
In-House Counsel: Free for Members | $279 for Nonmembers
Small Law Firm: $129 for Members

Members who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2017-2019), In-House/Corporate Counsel, Judges (and their staff who are also members), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.

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Terese L. Arenth Moritt Hock & Hamroff LLP	Barry M. Benjamin Kilpatrick, Townsend & Stockton, LLP
Susan Israel Loeb & Loeb LLP	Eileen M. Patt Kramer Levin Naftalis & Frankel LLP
Melissa Landau Steinman Venable LLP	Aaron Taylor Davis & Gilbert LLP
Hannah Taylor Frankfurt, Kurnit, Klein & Selz, P.C.

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9:00 am – 9:30 am	Latest Developments on Sweepstakes Skill Contests & Other Promotions on the Key Platforms Terese L. Arenth
9:30 am – 10:00 am	Compliance with the Laws Governing Real-Time Marketing Barry M. Benjamin
10:00 am – 10:30 am	New Developments: Native Advertising, Social Media & Bots Hannah Taylor
10:30 am – 10:50 am	Break
10:50 am – 11:20 am	Influencer Marketing & the FTC Endorsement Guides Aaron Taylor
11:20 am – 11:50 am	Newest Changes to the Ad-Tech Ecosystem Using Privacy Susan Israel
11:50 am – 12:20 pm	Latest in False Advertising Litigation & Class Actions Eileen M. Patt
12:20 pm – 12:50 pm	Loyalty Programs Melissa Landau Steinman
12:50 pm – 1:00 pm	Q & A

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CLE Credit
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 4.0 General
Pennsylvania: 3.5 General

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Sponsoring Association Committee: Consumer Affairs | Darren A. Bowie, Chair

Sponsorship Opportunities are Available! Please Contact:
Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org

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