Marketing and Advertising Law in a Rapidly Changing Social/Digital Media Environment

Friday, May 10, 2019 | 9:00 a.m. – 1:00 p.m.


Program Chair:
Edward M. Kabak
SVP LAW, Association of National Advertisers
Chief Legal Officer
BAA, a Division of the Association of National Advertisers

  • More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing”, Fantasy sports, sports betting and e-sports developments in Ad Tech are rapidly changing. The collection and use of data post GDPR, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.

    Topics to be discussed include:

    • The laws and rules governing sweepstakes, skill contests and other promotions on the new platforms
    • Compliance with the laws governing real time marketing
    • Influencer Marketing
    • Fantasy sports, sports betting and gambling
    • The growing import and challenges from Artificial Intelligence
    • The increasing risks of corporate communications and blurred content/Native Advertising
    • The continued import of the FTC Endorsement Guides
    • Children’s Marketing

    Live Program & Webcast:
    $229 for Members | $329 for Nonmembers
    In-House Counsel: Free for Members | $279 for Nonmembers
    Small Law Firm: $129 for Members

    Members who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2017-2019), In-House/Corporate Counsel, Judges (and their staff who are also members), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.


  • Terese L. Arenth
    Moritt Hock & Hamroff LLP
    Barry M. Benjamin
    Kilpatrick, Townsend & Stockton, LLP
    Susan Israel
    Loeb & Loeb LLP
    Eileen M. Patt
    Kramer Levin Naftalis & Frankel LLP
    Melissa Landau Steinman
    Venable LLP
    Aaron Taylor
    Davis & Gilbert LLP
    Hannah Taylor
    Frankfurt, Kurnit, Klein & Selz, P.C.


  • 9:00 am – 9:30 am Latest Developments on Sweepstakes Skill Contests & Other Promotions on the Key Platforms
    Terese L. Arenth
    9:30 am – 10:00 am Compliance with the Laws Governing Real-Time Marketing
    Barry M. Benjamin
    10:00 am – 10:30 am New Developments: Native Advertising, Social Media & Bots
    Hannah Taylor
    10:30 am – 10:50 am Break
    10:50 am – 11:20 am Influencer Marketing & the FTC Endorsement Guides
    Aaron Taylor
    11:20 am – 11:50 am Newest Changes to the Ad-Tech Ecosystem Using Privacy
    Susan Israel
    11:50 am – 12:20 pm Latest in False Advertising Litigation & Class Actions
    Eileen M. Patt
    12:20 pm – 12:50 pm Loyalty Programs
    Melissa Landau Steinman
    12:50 pm – 1:00 pm Q & A


  • CLE Credit
    New York:
    4.0 Professional Practice
    New Jersey:
     4.2 General
     4.0 General
     3.5 General


  • Sponsoring Association Committee: Consumer Affairs | Darren A. Bowie, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 |