Marketing and Advertising Law: Social and Digital Media after a Year of Transformation

Originally held on Wednesday, May 19, 2021 | 9:00 am – 1:00 pm

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Program Chair:

Edward M. Kabak
SVP, ANA
Chief Legal Officer
BAA, a Division of the Association of National Advertisers

  • More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing, new privacy restrictions from California and other states on data driven advertising, challenges to opt outs and third party cookies, are rapidly changing or challenging the advertising/privacy ecosystems. The collection and use of data, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing; influencer marketing; the continued import of the FTC endorsement guides; a wealth of new material on privacy, advertising litigation and children’s marketing.

    Program Fee:
    $229 for Members | $329 for Nonmembers

    Members who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2019-2021), Judges, and attorney members who practice within the Government, Academic or Not-for-Profit sectors attend this program for free.

  • Terese L. Arenth
    Moritt Hock & Hamroff LLP

    Barry M. Benjamin
    Kilpatrick, Townsend & Stockton, LLP

    Richard Eisert
    Davis+Gilbert LLP

    Erin V. Klewin
    Kramer Levin Naftalis and Frankel LLP

    John Monterubio
    Loeb & Loeb LLP

    Viviane K. Scott
    Frankfurt Kurnit Klein & Selz P.C.

    Melissa Landau Steinman
    Venable LLP

  • 9:00 am-9:30 am
    The Latest Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platforms
    Terese Arenth

    9:30 am-10:00 am
    New Developments in Influencer Marketing and the FTC Endorsement Guides
    John Monterubio

    10:00am-10:30am
    California CCPA CRPA and other Privacy Challenges to Digital Marketing and Data Use
    Richard Eisert

    10:30 am-10:50 am
    Break

    10:50 am-11:20 am
    Shot for Shot: A Tale of Brands, Influencers, and Vaccinations
    Viviane K. Scott

    11:20 am-11:50 am
    Untangling Social Media and User Generated Content
    Barry Benjamin

    11:50 am-12:20 pm
    Developments in False Advertising Litigation, Consumer Class Actions and NAD Challenges
    Erin V. Klewin

    12:20 pm-12:50 pm
    Loyalty Programs
    Melissa Landau Steinman

    12:50 pm – 1:00 pm
    Q&A

  • New York: 4.0 Professional Practice
    New Jersey: 4.2 General
    California: 3.5 General
    Pennsylvania: 3.5 General
    Connecticut: Available to Licensed Attorneys

  • Sponsoring Association Committee:
    Consumer Affairs, Darren A. Bowie, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org

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