(Webinar) Marketing and Advertising Law in a Rapidly Changing Social/Digital Media Environment

Friday, May 15, 2020 | 9:00 am – 12:00 pm

Program Chair:

Edward M. Kabak
SVP, ANA
Chief Legal Officer
BAA, a Division of the Association of National Advertisers

  • In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.

    Topics to be discussed include:

    • Latest Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platform
    • New Developments in Influencer Marketing and the FTC Endorsement Guides
    • California and Other Privacy Challenges to Digital Marketing and Data Use
    • Sports Marketing, Sponsorships, Olympics & Ambush Marketing Challenges
    • Untangling Social Media and User Generated Content
    • False Advertising Litigation & Class Actions
    • Loyalty Programs

    Program Fee:
    $99 for Members | $199 for Nonmembers
    In-House Counsel: Free for Members | $129 for Nonmembers
    Small Law Firm: $59 for Members

    Members who are Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2018-2020), Judges, or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.

  • Terese L. Arenth
    Moritt Hock & Hamroff LLP

    Barry M. Benjamin
    Kilpatrick, Townsend & Stockton, LLP

    Kris Ekdahl
    Loeb & Loeb LLP

    Ryan Gander
    Kramer Levin Naftalis and Frankel LLP

    James Johnston
    Davis & Gilbert LLP

    Melissa Landau Steinman
    Venable LLP

    Matthew R.D. Vittone
    Frankfurt Kurnit Klein & Selz P.C.

  • 9:00 am – 9:05
    Introduction

    9:05 am – 9:25 am
    The Latest Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platforms
    Terese Arenth

    9:30 am – 9:55 am
    New Developments in Influencer Marketing and the FTC Endorsement Guides 
    Matthew R.D. Vittone

    9:55 am – 10:20 am
    California and Other Privacy Challenges to Digital Marketing and Data Use
    Kris Ekdahl

    10:20 am – 10:45 am
    Sports Marketing, Sponsorships, Olympics & Ambush Marketing Challenges
    James Johnston

    10:45 am – 11:10 am
    Untangling Social Media and User Generated Content
    Barry Benjamin

    11:10 am – 11:35 am
    False Advertising Litigation  & Class Actions

    Ryan Gander

    11:35 am – 12:00 pm
    Loyalty Programs
    Melissa Landau Steinman

  • New York: 3.5 Professional Practice
    New Jersey: 3.5 General
    California: 3.5 General
    Pennsylvania: 2.5 General
    Connecticut: Available to Licensed Attorneys

  • Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org