Hot Topics in Advertising & Marketing Law

Friday, October 12, 2018 | 9:00 a.m. – 12:00 p.m.


Program Chair:

Jeffrey Greenbaum

Jeffrey Greenbaum
Frankfurt Kurnit Klein & Selz PC

  • This annual program provides an update on the most important developments affecting advertisers over the last year. The program will cover federal, state, and local enforcement actions and enforcement priorities, major litigation and self-regulatory decisions, new legislation and regulatory guidance, as well as other recent developments. Topics to be covered include false advertising, social media marketing, intellectual property, consumer privacy, sweepstakes and promotions, and direct marketing.

    Live Program & Webcast: $199 for Members | $299 for Nonmembers
    In-House Counsel: Free for Members | $219 for Nonmembers
    Small Law Firm Member: $99

    Members who are Recent Law Graduates, Newly Admitted Lawyers (2016-2018), Judges (and their staff), or attorneys that practice within the Government, Academic or Not-for-Profit sectors attend this program for free.


  • Christoper Chase
    Frankfurt Kurnit Klein & Selz

    Gregory J. Hessinger
    Mitchell Silberberg & Knupp

    Hal Hodes
    Senior Staff Attorney
    National Advertising Division

    Mihir Kshirsagar
    Assistant Attorney General
    NYS Attorney General’s Office

    Laura Smith
    Legal Director
    Truth in Advertising


  • 9:00 am – 9:05 am Introduction
    9:05 am – 9:30 am FTC Update
    Jeffrey A. Greenbaum
    9:30 am – 9:55 am New York Attorney General Update
    Mihir Kshirsagar
    9:55 am – 10:20 pm NAD Update
    Hal Hodes
    10:20 am – 10:30 pm Q & A
    10:30 am – 10:40 am Break
    10:40 am – 11:05 am Hot Topics in Consumer Protection
    Laura Smith
    11:05 am – 11:30 am SAG/AFTRA
    Greg Hessigner
    11:30 am – 11:55 am Sports Marketing
    Chris Chase
    11:55 am – 12:00 pm Q & A


  • CLE Credit
    3.0 Professional Practice
     3.3 general
     3.0 general
     2.5 general


  • Sponsoring Association Committees: 
    Consumer Affairs Committee | Carla A. Latty, Chair
    Information Technology and Cyber Law | Joseph V. DeMarco & Maia T. Spilman, Co-Chairs
    Trademarks & Unfair Competition | Ainslee Schreiber, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Angie Avila, Membership Outreach and Sponsorships Manager | (212) 382-6608 |