Friday, October 21, 2016 | 9 am – 12 pm
Program Chair:
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Social media and online advertising continue to be one of the primary ways that brands reach consumers today. With constantly changing marketing practices, and new platforms emerging every year, brands face many challenges in ensuring compliance and avoiding infringement claims. This panel, the 15th annual installment, will discuss recent developments in social media and online advertising, including native advertising, using influencers in social media, online disclosures, consumer privacy, the new SAG-AFTRA Commercials Contract, promotions, and recent regulatory enforcement.
Live Program & Webcast: $199 Member | $299 Nonmember
In-House Counsel: $119 Member | $219 Nonmember
Small Law Firm Member: $99
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Laura Brett
Assistant Director
National Advertising DivisionChristopher R. Chase
Frankfurt Kurnit Klein & Selz PCFelix Hofer
Hofer Loesch TorricelliKathleen McGee
Bureau Chief, Bureau of Internet & Technology
New York State Attorney General’s OfficeMichael E. Strauss
Reed Smith -
9 am – 9:10 am Introduction 9:10 am – 9:35 am NAD’s Social Media Cases - Native advertising
- Green/environment claims
- Effective disclosures
- Consumer endorsements/testimonials
Lystra Batchoo
9:35 am – 10 am Avoiding IP Infringement Claims - Trademark, copyright and rights of publicity
- Recent IP claims in the social media/online context
- Ambush marketing via social media
- Hashtag issues
Christopher R. Chase
10 am – 10:25 am FTC & Native Advertising - Update on recent FTC enforcement
- Latest guidance on using endorsers and influencers online
- Best practices for native advertising
Jeffrey A. Greenbaum
10:25 am – 10:30 am Break 10:30 am – 10:55 am EU Update - Disclosure requirements
- Privacy issues
- User generated content and copyright implications
- Behavioral targeting
Felix Hofer
10:55 am – 11:20 am SAG-AFTRA Commercials Contracts Update
Michael E. Strauss11:20 am – 11:45 am NY Attorney General Enforcement Update - Brief overview of New York Attorney General’s authority and mandate
- Recent areas of interest to the Bureau of Internet and Technology
Kathleen McGee
11:45 am – 12 pm Q & A -
NY: 3.0 professional practice
NJ: 3.2 general
CA: 3.0 general
PA: 2.5 general -
Sponsoring Association Committees:
Consumer Affairs | Carla A. Latty, Chair
Fashion Law | Marc Lieberstein, ChairSponsorship Opportunities are Available! Please Contact:
Maricela Alfonso| Membership and CLE Relations Associate| (212) 382-6608 | MAlfonso@nycbar.org
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