Hot Topics in Advertising Law: Social Media and Online Advertising

Friday, October 21, 2016 | 9 am – 12 pm

Program Chair:

Jeffrey Greenbaum

Jeffrey Greenbaum
Frankfurt Kurnit Klein & Selz PC








  • Social media and online advertising continue to be one of the primary ways that brands reach consumers today. With constantly changing marketing practices, and new platforms emerging every year, brands face many challenges in ensuring compliance and avoiding infringement claims. This panel, the 15th annual installment, will discuss recent developments in social media and online advertising, including native advertising, using influencers in social media, online disclosures, consumer privacy, the new SAG-AFTRA Commercials Contract, promotions, and recent regulatory enforcement.

    Live Program & Webcast$199 Member | $299 Nonmember

    In-House Counsel: $119 Member | $219 Nonmember

    Small Law Firm Member: $99

  • Laura Brett
    Assistant Director
    National Advertising Division

    Christopher R. Chase
    Frankfurt Kurnit Klein & Selz PC

    Felix Hofer
    Hofer Loesch Torricelli

    Kathleen McGee
    Bureau Chief, Bureau of Internet & Technology
    New York State Attorney General’s Office

    Michael E. Strauss
    Reed Smith

  • 9 am – 9:10 am Introduction
    9:10 am – 9:35 am NAD’s Social Media Cases

    • Native advertising
    • Green/environment claims
    • Effective disclosures
    • Consumer endorsements/testimonials

    Lystra Batchoo

    9:35 am – 10 am Avoiding IP Infringement Claims

    • Trademark, copyright and rights of publicity
    • Recent IP claims in the social media/online context
    • Ambush marketing via social media
    • Hashtag issues

    Christopher R. Chase

    10 am – 10:25 am FTC & Native Advertising

    • Update on recent FTC enforcement
    • Latest guidance on using endorsers and influencers online
    • Best practices for native advertising

    Jeffrey A. Greenbaum

    10:25 am – 10:30 am  Break
    10:30 am – 10:55 am EU Update

    • Disclosure requirements
    • Privacy issues
    • User generated content and copyright implications
    • Behavioral targeting

    Felix Hofer

    10:55 am – 11:20 am SAG-AFTRA Commercials Contracts Update
    Michael E. Strauss
    11:20 am – 11:45 am NY Attorney General Enforcement Update

    • Brief overview of New York Attorney General’s authority and mandate
    • Recent areas of interest to the Bureau of Internet and Technology

    Kathleen McGee

    11:45 am – 12 pm  Q & A

  • NY: 3.0 professional practice
    NJ: 3.2 general
    CA: 3.0 general
    PA: 2.5 general

  • Sponsoring Association Committees:
    Consumer Affairs | Carla A. Latty, Chair
    Fashion Law | Marc Lieberstein, Chair

    Sponsorship Opportunities are Available! Please Contact:

    Maricela Alfonso| Membership and CLE Relations Associate| (212) 382-6608 |