Video Replay: Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance
Wednesday, Dec 18 2013
Wednesday, Dec 18 2013

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, with their rapidly changing rules on children’s marketing, and privacy issues raise thorny questions for the practicing bar.
In this program, experts in the field addressed the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed included the laws governing sweepstakes and skill contests, social media, mobile marketing, drafting official rules and disclosures, use of intellectual property, and the gift-card/coupon interface.

New York, New Jersey & California Credit: 4.0 professional practice This video replay does NOT provide transitional/non-transitional credit to all attorneys. Illinois Credit: 3.75 general MCLE


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