Sweeptakes, Promotions, & Marketing Laws: Comprehension & Compliance
Friday, May 03 2013 9:00 AM to 1:00 PM

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, with their rapidly changing rules on children’s marketing, and privacy issues raise thorny questions for the practicing bar. In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws governing sweepstakes and skill contests, social media, mobile marketing, drafting official rules and disclosures, use of intellectual property, and the gift-card/coupon interface.

New York, New Jersey & California Credit: 4.0 professional practice. This live program provides transitional/non-transitional credit to all attorneys. Illinois & Pennsylvania Credit: 3.25 general MCLE

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