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Pirates and Protocols: Trademark Use and Protection on the Internet 3/18/09
This program will examine the latest trends and developments regarding protection and use of trademarks over the Internet. Topics will include: (1) strategies for enforcement of trademark rights against online infringers and counterfeiters, (2) guidelines for using ‘adwords’ and behavioral advertising on the Internet and (3) a roundup of recent rulings and decisions to watch regarding intellectual property protection and use on the Internet.

Speakers:
MARK FIORE, Weil, Gotshal & Manges LLP, Counsel for eBay in the Tiffany v. eBay case; ERIK WALSH, Arnold & Porter, Counsel for Tiffany in the Tiffany v. eBay case; HEATHER GREENBERG, In-house Counsel, Topps US

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