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Daily Telegraph, February 2, 2012

Selling the Dead

Much may depend on whether Senator Golden’s proposed bill is passed in New York this year: the new law would prohibit any unlicensed advertiser or manufacturer from using the image of a New York-based celebrity for 70 years following their death…What most alarms opponents is that the new law would be retroactive, providing post-mortem publicity rights to heirs of personalities who died as long ago as the 1940s. The bill prohibits the use of a celebrity’s name, portrait, voice, signature or picture for advertising or trade purposes….The New York City Bar Association warns that such legislation would not only generate litigation over licensing contracts agreed many decades ago but also threaten creative freedom.

The entire article may be read here.