Friday, May 13, 2016 | 9:00 am – 1:00 pm
Edward M. Kabak
Chief Legal Officer
Brand Activation Association
a division of the ANA
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More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.
Live Program/Webcast/DVDs & CDs: $ 239 Member | $ 339 Nonmember
In House Counsel: $169 Member| $269 Nonmember
Small Law Firm: $129 Member | $229 Nonmember
On-Demand: $189 Member | $289 Nonmember
Materials Only (No CLE Credit): $99 Member| $129 Nonmember
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Terese Arenth
Moritt Hock and Hamroff LLPBarry M. Benjamin
Kilpatrick Townsend & Stockton LLPJeffrey A. Greenbaum
Frankfurt Kurnit Klein & Selz PCCaroline Hudson
Winston & Strawn LLPJessica B. Lee
Loeb & Loeb LLPTina Poturica-O’Neill
Senior Legal Associate
CARUMatthew E. Smith
Davis & Gilbert LLPMelissa Landau Steinman
Venable LLP -
9:00 am – 9:10 am
Introduction
Edward Kabak
9:10 am – 9:35 am
Governing Sweepstakes, Skill Contests and Other Promotions on
the Newest PlatformsMatthew E. Smith
9:35 am – 10:00 am Real Time Marketing and the Increasing Risks of Corporate Communications Tweeting and Posting
Barry M. Benjamin
10:00 am – 10:25 am Challenges from Native Advertising/Blurred Content
Jeffrey A. Greenbaum
10:25 am – 10:50 am Significant Change to the Ad Tech Eco-System Using Privacy by Design and Cross Device Linking to Build Data Collection and Use
Jessica B. Lee
10:50 am – 11:05 am Break 11:05 am – 11:30 am Loyalty Programs and Stored Value Cards
Melissa Landau Steinman
11:30 am – 11:55 am Gaming, Gambling and Fantasy Sports
Terese Arenth
11:55 am – 12:20 pm Children’s Marketing
Christina Poturica
12:20 pm – 12:45 pm Preventing Digital Infringements
Caroline Hudson
12:45 pm – 1:00 pm Q&A -
NY: 4.0 professional practice
NJ: 4.0 general
CA: 4.0 general
PA: 3.0 general -
Click Here to View our Catalog for On-Demand Programs
Click Here to View our Catalog for CDs, DVDs, and Materials
* New York residents will be charged the New York sales tax for all audio visual purchases.
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Sponsoring Association Committee: Consumer Affairs | Carla A. Latty, Chair
Sponsorship Opportunities are Available! Please Contact:Maricela Alfonso, Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org
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