Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance In A Digital/Mobile Environment

Friday, May 15, 2015 | 9:00 a.m. – 1:00 p.m.

Program Chair
Edward M. Kabak, Chief Legal Officer, Brand Activation Association, a division of the ANA

 

  • More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.

    Live Program (includes download of materials):

    Live Program: $239 Member/$339 Nonmember

    Discounts will be granted to attorneys working for government agencies, public interest groups, full-time students and full-time academics.

  • Barry M. Benjamin, Kilpatrick Townsend & Stockton LLP

    Andra Dallas, Senior Staff Attorney, Children’s Advisory Review Unit, Council of BBB

    Catherine M.C. Farrelly (formerly Catherine M. Clayton), Frankfurt Kurnit Klein & Selz PC

    Brian D. Fergemann, Winston & Strawn LLP

    Andrew Lustigman, Olshan Frome Wolosky LLP

    Holly Melton, Manatt, Phelps & Phillips, LLP

    Matthew E. Smith, Davis & Gilbert LLP

    Melissa Landau Steinman, Venable LLP


  • 9:00-9:25 a.m.         Sweepstakes Skill Contests & Gamification – Compliance on New & Existing Platforms

    Barry M. Benjamin

    9:25-9:50 a.m.         Social Media/Real Time Marketing, Posting, Tweeting & Corporate Communication

    Holly Melton

    9:50-10:15 a.m.       FTC Speaks: Operation Full Disclosure & Endorsement Guide

    Matthew E. Smith

    10:15-10:40 a.m.     Using Privacy by Design to Optimize Target Remarketing

    Loeb & Loeb- Speaker TBA

    10:40-10:55 a.m.     The Expanding Worlds of Gift Cards & Loyalty Programs

    Melissa Landau Steinman

    10:55-11:15 a.m.     Break

    11:20-11:45 a.m.     New Developments in Mobile Marketing, Apps & Telemarketing

    Andrew Lustigman

    11:45-12:10 p.m.     Native Advertising & the Risks of Blurred Content

    Brian D. Fergemann

    12:10-12:35 p.m.     COPPA – Every Year New Challenges for Marketer

    Andra Dallas

    12:35-1:00 p.m.        Ambush Marketing

    Catherine M.C. Farrelly (formerly Catherine M. Clayton)


  • New York Credit: 4.5 professional practice
    This program provides transitional/non-transitional credit for all attorneys.
    California Credit:  4.5 general
    New Jersey Credit: 4.5 general
    Pennsylvania Credit: 3.5 general

    professional responsibility

  • Save $$ on DVDs & CDs
    *DVDs $239 Member/$339 Nonmember

    *CDs $179 Member/$259 Nonmember

    *Materials Only (no CLE credit):$99 Member/$129 Nonmember

    * New York residents will be charged the New York sales tax for all audio visual purchases.


  • Can’t make it to the program in person?  Now you can attend this program from your office or home.  Register and view by clicking on the Casemaker logo below:
    Casemaker

  • Sponsoring Association Committee: Consumer Protection, Thomas A. Cohn, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Ann Rappleye, Director, City Bar Center for CLE | (212) 382-6606 | ARappleye@nycbar.org or
    ____________________________________________________________________________________________
    Darianne De Leon, Program & Sponsorship Coordinator, City Bar Center for CLE | (212) 382-6731 | ddeleon@nycbar.org