Friday, May 15, 2015 | 9:00 a.m. – 1:00 p.m.
Program Chair
Edward M. Kabak, Chief Legal Officer, Brand Activation Association, a division of the ANA
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More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.
Live Program (includes download of materials):Live Program: $239 Member/$339 Nonmember
Discounts will be granted to attorneys working for government agencies, public interest groups, full-time students and full-time academics. -
Barry M. Benjamin, Kilpatrick Townsend & Stockton LLP
Andra Dallas, Senior Staff Attorney, Children’s Advisory Review Unit, Council of BBB
Catherine M.C. Farrelly (formerly Catherine M. Clayton), Frankfurt Kurnit Klein & Selz PC
Brian D. Fergemann, Winston & Strawn LLP
Andrew Lustigman, Olshan Frome Wolosky LLP
Holly Melton, Manatt, Phelps & Phillips, LLP
Matthew E. Smith, Davis & Gilbert LLP
Melissa Landau Steinman, Venable LLP
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9:00-9:25 a.m. Sweepstakes Skill Contests & Gamification – Compliance on New & Existing Platforms
Barry M. Benjamin
9:25-9:50 a.m. Social Media/Real Time Marketing, Posting, Tweeting & Corporate Communication
Holly Melton
9:50-10:15 a.m. FTC Speaks: Operation Full Disclosure & Endorsement Guide
Matthew E. Smith
10:15-10:40 a.m. Using Privacy by Design to Optimize Target Remarketing
Loeb & Loeb- Speaker TBA
10:40-10:55 a.m. The Expanding Worlds of Gift Cards & Loyalty Programs
Melissa Landau Steinman
10:55-11:15 a.m. Break
11:20-11:45 a.m. New Developments in Mobile Marketing, Apps & Telemarketing
Andrew Lustigman
11:45-12:10 p.m. Native Advertising & the Risks of Blurred Content
Brian D. Fergemann
12:10-12:35 p.m. COPPA – Every Year New Challenges for Marketer
Andra Dallas
12:35-1:00 p.m. Ambush Marketing
Catherine M.C. Farrelly (formerly Catherine M. Clayton)
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New York Credit: 4.5 professional practice
This program provides transitional/non-transitional credit for all attorneys.
California Credit: 4.5 general
New Jersey Credit: 4.5 general
Pennsylvania Credit: 3.5 generalprofessional responsibility -
Save $$ on DVDs & CDs
*DVDs $239 Member/$339 Nonmember*CDs $179 Member/$259 Nonmember
*Materials Only (no CLE credit):$99 Member/$129 Nonmember
* New York residents will be charged the New York sales tax for all audio visual purchases. -
Sponsoring Association Committee: Consumer Protection, Thomas A. Cohn, Chair
Sponsorship Opportunities are Available! Please Contact:
Ann Rappleye, Director, City Bar Center for CLE | (212) 382-6606 | ARappleye@nycbar.org or
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Darianne De Leon, Program & Sponsorship Coordinator, City Bar Center for CLE | (212) 382-6731 | ddeleon@nycbar.org