Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment

Originally held on Friday, May 5, 2017 | 9:00 am – 1:00 pm

 

Program Chair
Edward M. Kabak
Chief Legal Officer
Brand Activation Association
a division of the ANA

  • More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.

    In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content/Native Advertising, he continued import of the FTC Endorsement Guides, the significant change to the ad tech eco-system using privacy by design to build data collection and use, Third Party Rights and Risks, and Children’s Marketing.

    DVDs & CDs: $239 Member | $339Nonmember
    On-Demand: $189 Member| $289 Nonmember
    Materials Only (No CLE Credit): $99 Member | $129 Nonmember

    * New York residents will be charged the New York sales tax for all audio visual purchases.

    Purchase DVD
    Purchase CD
    Purchase Materials
    Purchase On-Demand
    Print Registration Form

  • Terese Arenth            
    Moritt Hock & Hamroff LLP

    Moustafa Badreldin
    BakerHostetler

    Barry M. Benjamin 
    Kilpatrick, Townsend & Stockton, LLP 

    Sara Skinner Chubb
    Winston & Strawn LLP

    Susan E. Israel
    Loeb & Loeb LLP

    Matthew Smith
    Davis & Gilbert LLP

    Melissa Landau Steinman                                                                           
    Venable LLP

    Hannah E. Taylor                                                                                          
    Frankfurt, Kurnit, Klein & Selz, P.C.

    Angela Tiffin 
    Senior Staff Attorney
    CARU Unit
    Council Of Better Business Bureaus

    Purchase DVD
    Purchase CD
    Purchase Materials
    Purchase On-Demand
    Print Registration Form

  • 9:00-9:25         Sweepstakes Skill Contests & Other Promotions on the New Platforms
    Terese Arenth

    9:25-9:50         Compliance with the Law’s Governing Real-Time Marketing
    Moustafa Badreldin

    9:50-10:15       New Mobile Marketing Developments
    Sara Skinner Chubb

    10:15-10:40     Risks of Corporate Communications & Blurred Content/Native Advertising
    Hannah E. Taylor

    10:40-11:05     Influencer Marketing & the FTC Endorsement Guides
    Matthew Smith

    11:05-11:15     Break

    11:15-11:45     Changes to the Ad-Tech Ecosystem Using Privacy by Design to Build Data Collection &
    Use
    Susan E. Israel

    11:45-12:10     Children’s Marketing
    Angela Tiffin

    12:10-12:35     Third Party Rights & Risks
    Barry Benjamin

    12:35-1:00      Loyalty Programs
    Melissa Landau Steinman

    Purchase DVD
    Purchase CD
    Purchase Materials
    Purchase On-Demand
    Print Registration Form

  • This program provides 4.0 credits in professional practice for the New York & New Jersey MCLE requirements. California & Pennsylvania credit differs as it is based on a 60-minute credit hour. The live program provided transitional credit to newly admitted attorneys; the recording does not provide transitional credit.

    Purchase DVD
    Purchase CD
    Purchase Materials
    Purchase On-Demand
    Print Registration Form

  • Sponsoring Association Committee:
    Consumer Affairs | Carla A. Latty, Chair

    Sponsorship Opportunities are Available! Please Contact:

    Maricela Alfonso, Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org

    ____________________________________________________________________________________________