Hot Topics in Advertising Law 2015: Advising Your Clients on Social Media

Friday, October 30, 2015 | 9:00 a.m. – 12:00 p.m.

• Description
• Faculty
• Agenda
• CLE Credit
• Webcast
• Products
• Sponsors

• Social media has become one of the most important tools that advertisers use to reach consumers.  This year’s program will focus on the key legal issues upon which you must advise your clients when they advertise in social media.  Topics to be covered include: native advertising, using influencers and endorsers to spread the word about your products, making proper disclosures in Tweets and other small-space ads, designing promotions that comply with social media platform terms, advertiser responsibility for user generated content, conducting sweepstakes and contests through social media, and avoiding IP infringement claims.

  Live Program:
   $229 Member / $329 Nonmember

  In-House Counsel:
  $179 Member / $279 Nonmember

  Small Firm:
  $119 Member / $219 Nonmember 

  Register Online

• Program Chair:

  Jeffrey Greenbaum
  Frankfurt Kurnit Klein & Selz, PC                                                    

  Faculty:

  Jose A. Arochi                                  
  Foreign Associate
  Novak Druce Connolly Bove & Quigg, LLP

  Laura Brett                                                                              
  Assistant Director
  National Advertising Division

  Allison Fitzpatrick                                                            
  Davis & Gilbert, LLP

  Claudine Wilson                                                                     
  Senior Counsel
  HBO

  Register Online
  
  

• 9:00 am – 9:10 am	Introduction & Overview
  9:10 am – 9:40 am	Endorsers and Influencers      Jeffrey Greenbaum
  9:40 am – 10:10 am	NAD’s Social Media Cases      Laura Brett
  10:10 am – 10:40 am	Social Media Platform Terms      Claudine Wilson
  10:40 am – 10:45 am	Q & A
  10:45 am – 10:55 am	Break
  10:55 am to 11:25 am	Sweepstakes and Contests      Joseph Lewczak
  11:25 am – 11:55 am	Social Media in Mexico and Latin America      Jose Arochi & Novak Druce
  11:55 am to 12:00 pm	Q & A

  Register Online

• CLE Credit

  NY: 3.0 professional practice
  NJ: 3.2 general
  CA: 3.0 general
  PA: 2.5 general

  Register Online
• Can’t make it to the program in person? You can attend this program from your office or home. Register and view by clicking on the Casemaker logo below:

  

• Save $$ on DVDs & CDs

  *DVDs: $229 Member / $329 Nonmember

  *CDs: $179 Member / $249 Nonmember

  *Materials Only (no CLE credit): $99 Member / $129 Nonmember

  * New York residents will be charged the New York sales tax for all audio visual purchases.

  Pre-Order Products

• Sponsoring Association Committee: Consumer Affairs, Thomas A. Cohn, Chair

  Sponsorship Opportunities are Available! Please Contact:
  Ann Rappleye, Director of Programs, City Bar Center for CLE | (212) 382-6606 | ARappleye@nycbar.org 
  ____________________________________________________________________________________________

  Register Online