Hot Topics in Advertising & Marketing Law

Program Chair:
Jeffrey A. Greenbaum
Frankfurt Kurnit Klein & Selz PC

• Description
• Faculty
• Agenda
• CLE Credit
• Sponsors

• This annual program provides an update on the most important developments affecting advertisers over the last year. The program will cover federal, state, and local enforcement actions and enforcement priorities, major litigation and self-regulatory decisions, new legislation and regulatory guidance, as well as other recent developments. Topics to be covered include false advertising, social media marketing, intellectual property, consumer privacy, sweepstakes and promotions, and direct marketing.

  Live Program: $199 Member | $299 Nonmember
  In-House Counsel: $119 Member | $219 Nonmember
  Small Law Firm Member: $99

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• Nicole L. Arrindell
  Associate General Counsel
  New York City Department of Consumer Affairs

  Anuradha Gokhale
  Staff Attorney
  National Advertising Division

  Deborah Marrone
  Assistant Regional Director, Northeast Region
  Federal Trade Commission

  Marc Roth
  Davis Wright Tremaine LLP

  Noah Stein
  Assistant Attorney General
  Bureau of Internet & Technology
  New York State Office of the Attorney General

  Hannah E. Taylor
  Frankfurt Kurnit Klein & Selz PC

   

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• 9:00 am – 9:05 am                    Welcome and Introduction

  Jeffrey A. Greenbaum

   

  9:05 am – 9:30 am                    Update from the Federal Trade Commission

  Deborah Marrone

   

  9:30 am – 9:55 am                    Update from the NY Attorney General’s Office

  Noah Stein

   

  9:55 am – 10:20 am                  Update from the NYC Department of Consumer Affairs

  Jordan Cohen

   

  10:20 am – 10:30 am                Break

   

   

  10:30 am – 10:55 am                Substantiating Advertising Claims and Update from the

  National Advertising Division

                                                              Anu Gokhale

             

  10:55 am – 11:20 am                Marketing Practices

  Marc Roth

   

  11:20 am – 11:45 am                Marketing Using Social Media Platforms

  Hannah Taylor

   

  11:45 pm – 12:00 pm                Q&A with Panel

   

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• NY: 3.0 professional practice
  NJ: 3.4 general
  CA: 3.0 general
  PA: 2.5 general

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• Sponsoring Association Committee:
  Consumer Affairs | Carla A. Latty, Chair

  Information Technology and Cyber Law | Joseph V. DeMarco & Maia T. Spilman, Co-Chairs

  Trademarks & Unfair Competition | Ainslee Schreiber, Chair

  Sponsorship Opportunities are Available! Please Contact:
  Maricela Alfonso, Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org
  ____________________________________________________________________________________________
  

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