Hot Topics in Advertising & Marketing Law

Originally held on Friday, October 13, 2017 | 9 am – 12 pm

 

Program Chair:
Jeffrey A. Greenbaum
Frankfurt Kurnit Klein & Selz PC

  • This annual program provides an update on the most important developments affecting advertisers over the last year. The program will cover federal, state, and local enforcement actions and enforcement priorities, major litigation and self-regulatory decisions, new legislation and regulatory guidance, as well as other recent developments. Topics to be covered include false advertising, social media marketing, intellectual property, consumer privacy, sweepstakes and promotions, and direct marketing.

    DVDs & CDs: $199 Member | $299Nonmember
    On-Demand: $149 Member| $249 Nonmember
    Materials Only (No CLE Credit): $99 Member | $129 Nonmember

    * New York residents will be charged the New York sales tax for all audio visual purchases.

  • Nicole L. Arrindell
    Associate General Counsel
    New York City Department of Consumer Affairs

    Anuradha Gokhale
    Staff Attorney
    National Advertising Division

    Deborah Marrone
    Assistant Regional Director, Northeast Region
    Federal Trade Commission

    Marc Roth
    Davis Wright Tremaine LLP

    Noah Stein
    Assistant Attorney General
    Bureau of Internet & Technology
    New York State Office of the Attorney General

    Hannah E. Taylor
    Frankfurt Kurnit Klein & Selz PC

  • 9:00 am – 9:05 am                    Welcome and Introduction

    Jeffrey A. Greenbaum

    9:05 am – 9:30 am                    Update from the Federal Trade Commission

    Deborah Marrone

    9:30 am – 9:55 am                    Update from the NY Attorney General’s Office

    Noah Stein

    9:55 am – 10:20 am                  Update from the NYC Department of Consumer Affairs

    Jordan Cohen

     

    10:20 am – 10:30 am                Break

    10:30 am – 10:55 am                Substantiating Advertising Claims and Update from the

    National Advertising Division

                                                                Anu Gokhale

               

    10:55 am – 11:20 am                Marketing Practices

    Marc Roth

    11:20 am – 11:45 am                Marketing Using Social Media Platforms

    Hannah Taylor

    11:45 pm – 12:00 pm                Q&A with Panel

  • This program provides 3.0 credits in professional practice for the New York & New Jersey MCLE requirements. California & Pennsylvania credit differs as it is based on a 60-minute credit hour. The live program provided transitional credit to newly admitted attorneys; the recording does not provide transitional credit.

  • Sponsoring Association Committee:
    Consumer Affairs | Carla A. Latty, Chair

    Information Technology and Cyber Law | Joseph V. DeMarco & Maia T. Spilman, Co-Chairs

    Trademarks & Unfair Competition | Ainslee Schreiber, Chair

    Sponsorship Opportunities are Available! Please Contact:
    Maricela Alfonso, Membership and CLE Relations Associate | (212) 382-6608 | MAlfonso@nycbar.org
    ____________________________________________________________________________________________