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ADVERTISING AND SPONSORSHIP
INFORMATION

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The New York City Bar is the premier professional membership association for lawyers in the greater New York Metropolitan area. Our 24,000+ members represent the broadest spectrum of the legal community, from senior partners at the world's largest law firms to solo practitioners, to corporate counsel of the Fortune 500 to government attorneys and students.

Our monthly newsletter, Forty-Fourth Street Notes is read by some of the most educated, affluent and influential readers in the New York Metropolitan area. Advertising and sponsorship allow you to reach legal professionals who matter most to your business. Our readership gives you the reach and access you need to gain exposure and to succeed. In addition to our circulation of approximately 25,000, each issue is posted on our website. All ads in the online Notes are active links.

Member/Reader Profile

95 % have a law or advanced legal degree
5 % are in law school
58 % are in private practice
34 % are women
72 % work in New York City


Forty-Fourth Street Notes Ad Layouts, Sizes, and Prices

1/3-Page Vertical
2'' W x 9½' H
1/3-Page Horizontal
7'' W x 3'' H
1/3-Page Square Island
5'' W x 5'' H
2/3-Page Horizontal
7'' W x 6'' H
1/2-Page Horizontal
7'' W x 4'' H 
1/2-Page Island
5'' W x 7'' H
Full-Page
7'' W x 9½' H
Junior Centerfold Spread w/ gutter bleed
10'' W x 7'' H
Junior Centerfold Spread w/ gutter bleed
10'' W x 7'' H
Full-Page Centerfold Spread w/ gutter bleed
16'' W x 9½' H

Size/any layout B&W rate    
  1x 5x 10x
Full page $ 2,500 $ 2,400 $ 2,300
2/3 page $ 2,250 $ 2,150 $ 2,050
1/2 page $ 1,500 $ 1,400 $ 1,300
1/3 page $ 1,150 $ 1,050 $ 1,000
     
Full page Centerfold Spread $ 8,000 $ 7,850 $ 7,700
1/2 page Centerfold Spread $ 5,000 $ 4,850 $ 4,700
Junior Centerfold Spread $ 5,000 $ 4,850 $ 4,700


Size/any layout Color rate    
  1x 5x 10x
Full page $ 4,800 $ 4,600 $ 4,500
2/3 page $ 4,450 $ 4,350 $ 4,250
1/2 page $ 3,700 $ 3,600 $ 3,500
1/3 page $ 3,350 $ 3,250 $ 3,200
       
Full page Centerfold Spread $ 12,000 $ 11,850 $ 11,700
1/2 page Centerfold Spread $ 9,000 $ 8,850 $ 8,700
Junior Centerfold Spread $ 9,000 $ 8,850 $ 8,700

Publication Schedule*
The newsletter is published monthly September through June.

Publication Schedule

Issue Month Space Reservation Art Deadline Mail Date
September July 26 August 3 August 17
October August 24 September 5 September 14
November September 25 October 5 October 19
December October 25 November 6 November 16
January November 22 December 4 December 14
February December 21 January 4 January 18
March January 25 February 5 February 15
April February 22 March 5 March 15
May March 21 April 4 April 19
June April 22 May 5 May 17

*Dates subject to change

Requests for premium placement within the first eight pages or opposite the CLE Calendar increase rates by 20% if placement is granted.


All Ads are Non-Bleed, and accepted in Grayscale and CMYK Ad Format: PDF ----- optimized for 133-line screen (e-mail delivery)

Digital files can be sent by email to afidler@nycbar.org. A hard copy of the ad must be sent as well.

We are not responsible if the color is not printed correctly.

All ads must be separate, individual files contained in folders with fonts, graphics and or text files.

Send Order With Payment To
Alison Fidler
Forty-Fourth Street Notes Advertising
New York City Bar
42 West 44th Street
New York, NY 10036-6690
Phone: (212) 382-6753
E-mail: afidler@nycbar.org

 

Small Law Firm E-Newsletter

If your business could benefit from direct access to members of small law firms, then sponsorship of the Small Law Firm Newsletter would be ideal for your business. Our Small Law Firm Center produces a monthly email newsletter that goes directly to approximately 3,000 of our members who work at small law firms or are solo practitioners.

The newsletter and archives of the newsletter also are accessible through the Small Law Firm Section of our website.

Sponsorships of the newsletter are limited and each sponsor's logo will appear in the newsletter, as a link to its website.

Rate
1x
5x
10x
Per Issue:
$ 750 $ 725 $ 700

 



Website Banner Advertising

Banner Advertising is also available on the homepage of the Small Law Firm section of our website. The price is $1,000 for a six-month period.

For other pages on the Small Law Firm section of the website, the cost is $600 for a six month period.

For more information, please contact Alison Fidler at (212) 382-6753 or via email at afidler@nycbar.org.

 

Sponsorships

To build your brand's awareness and to market the strength of your products and services to a targeted client base, sponsor a New York City Bar event.

The City Bar hosts hundreds of events a year. These programs are geared to a broad audience ranging from seasoned attorneys to recent law graduates, from litigation and corporate law to non-traditional practices of law. Average attendance varies from 50 to 250. Some representative events are:

Professional Development Breakfast Workshops
Career Advancement Series
Women in the Profession Series
Law Student Events, including Summer Associate Reception
Small Law Firm Luncheon Series
Young Lawyers Events, including Pass the Bar Reception
Diversity Conference

All attorneys practicing in New York State are required to complete a certain number of continuing legal education credits. The City Bar holds over 150 CLE programs a year for its members and non-members, covering a broad range of practice areas. The average attendance at a CLE programs is between 75 to 150 people. Sponsorship fees vary depending on the topic, CLE credit, and length of program.

Depending on the event, sponsors receive:

Listing in Forty-Fourth Street Notes
Space for signage at the event
Name/logo included on marketing collateral for that event
Acknowledgement in emails
Posting on our Website
A table/presence at the event
Advertising

 

Affinity Partnerships


The New York City Bar forms Affinity Partnerships with organizations that offer our members a needed service. Our current affinity partners range from legal research, to car services, to insurance programs.

There is some flexibility in how our partnerships are set up. In most cases, our partners offer our members their product or service, at a discounted price, or with another substantial benefit.

The New York City Bar markets the partner services to its members and usually receives a Royalty from the business our partnership creates.

If the partners are interested in using a number of the marketing options that we offer (i.e. Marketplace posting, Forty-Fourth Street Notes advertising, sponsorships, etc.) the Association offers its partners a discount.

For more information about Affinity Partnerships, please contact Alison Fidler at (212) 382-6753, or via email afidler@nycbar.org.

 


© 2007 The Association of the Bar of the City of New York. All rights reserved.
42 West 44th Street New York, NY 10036
(212) 382-6600