|
|
|
ADVERTISING AND SPONSORSHIP
INFORMATION
PDF Version >>
The New York City Bar is the premier professional
membership association
for lawyers in the greater New York Metropolitan area. Our 24,000+
members
represent the broadest spectrum of the legal community, from senior
partners at the world's largest law firms to solo practitioners,
to corporate
counsel of the Fortune 500 to government attorneys and students.
Our monthly newsletter, Forty-Fourth Street Notes is read by some
of the
most educated, affluent and influential readers in the New York
Metropolitan
area. Advertising and sponsorship allow you to reach legal professionals
who
matter most to your business. Our readership gives you the reach
and access
you need to gain exposure and to succeed. In addition to our circulation
of
approximately 25,000, each issue is posted on our website. All
ads in the
online Notes are active links.
Member/Reader Profile
95 % have a law or advanced legal degree
5 % are in law school
58 % are in private practice
34 % are women
72 % work in New York City
Forty-Fourth Street Notes Ad Layouts, Sizes,
and Prices
 |
 |
 |
 |
1/3-Page Vertical
2'' W x 9½' H |
1/3-Page Horizontal
7'' W x 3'' H |
1/3-Page Square Island
5'' W x 5'' H |
2/3-Page Horizontal
7'' W x 6'' H |
 |
 |
 |
1/2-Page Horizontal
7'' W x 4'' H
| 1/2-Page Island
5'' W x 7'' H |
Full-Page
7'' W x 9½' H |
 |
 |
 |
Junior Centerfold Spread w/ gutter
bleed
10'' W x 7'' H
| Junior Centerfold Spread w/ gutter bleed
10'' W x 7'' H |
Full-Page Centerfold Spread w/ gutter bleed
16'' W x 9½' H |
| Size/any layout |
B&W
rate |
|
|
| |
1x |
5x |
10x |
| Full page |
$ 2,500 |
$ 2,400 |
$ 2,300 |
| 2/3 page
| $ 2,250 |
$ 2,150 |
$ 2,050 |
| 1/2 page
| $ 1,500 |
$ 1,400 |
$ 1,300 |
| 1/3 page
| $ 1,150 |
$ 1,050 |
$ 1,000 |
|
| |
|
|
| Full page Centerfold Spread
| $ 8,000 |
$ 7,850 |
$ 7,700 |
| 1/2 page Centerfold Spread
| $ 5,000 |
$ 4,850 |
$ 4,700 |
| Junior Centerfold Spread
| $ 5,000 |
$ 4,850 |
$ 4,700 |
| Size/any layout |
Color rate |
|
|
| |
1x |
5x |
10x |
| Full page |
$ 4,800 |
$ 4,600 |
$ 4,500 |
| 2/3 page
| $ 4,450 |
$ 4,350 |
$ 4,250 |
| 1/2 page
| $ 3,700 |
$ 3,600 |
$ 3,500 |
| 1/3 page
| $ 3,350 |
$ 3,250 |
$ 3,200 |
| |
|
|
|
| Full page Centerfold Spread
| $ 12,000 |
$ 11,850 |
$ 11,700 |
| 1/2 page Centerfold Spread
| $ 9,000 |
$ 8,850 |
$ 8,700 |
| Junior Centerfold Spread
| $ 9,000 |
$ 8,850 |
$ 8,700 |
Publication Schedule*
The newsletter is published monthly September through June.
Publication Schedule
| Issue Month |
Space Reservation |
Art Deadline |
Mail Date |
September |
July
26 |
August
3 |
August 17 |
October |
August
24 |
September
5 |
September
14 |
November |
September
25 |
October
5 |
October
19 |
December |
October
25 |
November
6 |
November
16 |
January |
November
22 |
December
4 |
December
14 |
February |
December
21 |
January
4 |
January
18 |
March |
January
25 |
February
5 |
February
15 |
April |
February
22 |
March
5 |
March
15 |
May |
March
21 |
April
4 |
April
19 |
June |
April
22 |
May
5 |
May
17 |
*Dates subject to change
Requests for premium placement within the first eight pages
or opposite the CLE Calendar increase rates by 20% if placement
is granted.
All Ads are Non-Bleed, and accepted in Grayscale and CMYK
Ad Format: PDF ----- optimized for 133-line screen (e-mail delivery)
Digital files can be sent by email to afidler@nycbar.org. A hard
copy of the ad must
be sent as well.
We are not responsible if the color is not printed correctly.
All ads must be separate, individual files contained in folders
with fonts, graphics
and or text files.
Send Order With Payment To
Alison Fidler
Forty-Fourth Street Notes Advertising
New York City Bar
42 West 44th Street
New York, NY 10036-6690
Phone: (212) 382-6753
E-mail: afidler@nycbar.org
Small
Law Firm E-Newsletter
If your business could benefit from direct access to members
of small law firms, then
sponsorship of the Small Law Firm Newsletter would be ideal
for your business.
Our Small Law Firm Center produces a monthly email newsletter
that goes directly to
approximately 3,000 of our members who work at small law firms
or are solo practitioners.
The newsletter and archives of the newsletter also are accessible
through the Small Law Firm Section of our website.
Sponsorships of the newsletter are limited and each sponsor's
logo will appear in the newsletter, as a link to its website.
Rate |
1x |
5x |
10x |
Per Issue: |
$ 750 |
$ 725 |
$ 700 |
Website Banner Advertising
Banner Advertising is also available on the homepage of the
Small Law Firm section of our
website. The price is $1,000 for a six-month period.
For other pages on the Small Law Firm section of the website,
the cost is $600 for a six
month period.
For more information, please contact Alison Fidler at (212)
382-6753 or via email at
afidler@nycbar.org.
Sponsorships
To build your brand's awareness and to
market the strength of your products and services
to a targeted client base, sponsor a New York City Bar event.
The City Bar hosts hundreds of events a year. These programs
are geared to a broad audience
ranging from seasoned attorneys to recent law graduates,
from litigation and corporate
law to non-traditional practices of law. Average attendance
varies from 50 to 250. Some
representative events are:
Professional Development Breakfast Workshops
Career Advancement Series
Women in the Profession Series
Law Student Events, including Summer Associate Reception
Small Law Firm Luncheon Series
Young Lawyers Events, including Pass the Bar Reception
Diversity Conference
All attorneys practicing in New York State are required
to complete a certain number of
continuing legal education credits. The City Bar holds
over 150 CLE programs a year for its
members and non-members, covering a broad range of practice
areas. The average attendance
at a CLE programs is between 75 to 150 people. Sponsorship
fees vary depending
on the topic, CLE credit, and length of program.
Depending on the event, sponsors receive:
Listing in Forty-Fourth Street Notes
Space for signage at the event
Name/logo included on marketing collateral for that event
Acknowledgement in emails
Posting on our Website
A table/presence at the event
Advertising
Affinity Partnerships
The New York City Bar forms Affinity Partnerships with organizations
that offer our
members a needed service. Our current affinity partners range
from legal research, to car
services, to insurance programs.
There is some flexibility in how our partnerships are set
up. In most cases, our partners
offer our members their product or service, at a discounted
price, or with another
substantial benefit.
The New York City Bar markets the partner services to its
members and usually receives a
Royalty from the business our partnership creates.
If the partners are interested in using a number of the
marketing options that we offer
(i.e. Marketplace posting, Forty-Fourth Street Notes advertising,
sponsorships, etc.) the
Association offers its partners a discount.
For more information about Affinity Partnerships, please
contact Alison Fidler at
(212) 382-6753, or via email afidler@nycbar.org.
|
|
|
 |
 |
 |
 |
|