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Building a Brand by Branding a Building: A Discussion at the Intersection of Marketing, Design, Urban Planning and Law
Wednesday, February 23, 2011 6pm-7:30pm. Cocktails & Conversation 7:30 - 8:30pm.

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This unique program discusses the increasing importance of interior and exterior design as a branding tool, and its implications for the development of trademark law. Luxury boutiques, iconic retail stores, trend-setting restaurants, and urbanized big box retail stores increasingly are creating a new relationship between the customer and the brand through the design of their commercial space. Our panelists will share their perspectives on the factors that influence and define commercial design today and provide a unique perspective on the legal protection currently available to building design and its possible future direction.

Raju Mann, Director of Planning, The Municipal Art Society of New York
Kevin Emerson Collins, Professor of Law, Washington University School of Law in St. Louis (M. Architecture, Columbia University)
John Bricker, Principal & Creative Director, Gensler (led the design efforts on the Burberry facade and Toys R' Us projects)
Bernd Schmitt
, Robert D. Calkins Professor of International Business, Faculty Director, Center on Global Brand Leadership, Columbia University
Frederic Schwartz, FAIA, Frederic Schwartz Architects, Architects of Nike SoHo and Knoll Offices/Showroom
David Swinghamer, CEO, Shake Shack and Senior Partner, Union Square Hospitality Group (via video interview)

Sponsored by:
Committee on Trademarks and Unfair Competition, Monica B. Richman, Chair

Program Chair:
Christina Lewicky

Program Vice-Chair:
Alexandra Nicholson

Members of the Association and their guests are all welcome.