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Smart Marketing Series
Smart Marketing Means Ready, Aim, Fire: Aim with your value proposition and target client (Program 2)

Thursday, April 21, 2011 8:30-10 am

Event has expired. Registration for this event is no longer available.
NYC Bar Member Price for the Three-Program Series : 35.00 Register
Non City Bar Member Price for the Three-Program Series : $60.00 Register

This second session in a three-session series will cover what branding, positioning and value propositions mean to a lawyer or law firm and how professional marketers use these concepts to create a reason for people to buy one service over another. We will also discuss how to define your best client. During the session attendees will begin to articulate what these concepts mean for them.

Carol Schiro Greenwald, Consultant, MarketingPartners

The fee, which includes breakfast, is $15 for members and $25 for non-members, or $35 members/$60 non-members if you register for the three-program series .