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Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers
Thursday, April 27, 2006 8:15 AM

Please register for this event online

sponsored by
Consumer Affairs Committee of the New York City Bar
Better Business Bureau of Metropolitan New York
Federal Trade Commission

in cooperation with the Association of American Advertising Agencies, Asian Women in Business, Direct Marketing Association, Electronic Retailing Association, Manhattan Chamber of Commerce, Manhattan Hispanic Chamber of Commerce, and Promotional Marketing Association

8:15 AM Registration & Continental Breakfast

8:45 AM Welcome
Barbara Anthony
Director, Northeast Region
Federal Trade Commission

9:00 AM Basics of FTC Advertising Law
Understanding ad meaning, endorsements, disclosures, and other advertising "rules of the road"
Lesley Fair
Senior Attorney, Bureau of Consumer Protection
Federal Trade Commission

9:35 AM Basics of BBB Advertising Standards
Applying the BBB Code of Advertising to your company?s practices
Ronna Brown
President, Better Business Bureau of Metropolitan New York

9:50 AM Avoiding a Promotion Commotion
Complying with the law when telemarketing, using email, offering rebates, or advertising "free" offers
Rhonda McLean

Thomas Cohn
Assistant Director, Northeast Region
Federal Trade Commission

Lisa Dubrow, Esq.
Dubrow & Charne

10:30 AM Break

10:45 AM The Secure Entrepreneur: Data Security & Consumer Privacy
Best practices for avoiding, assessing, and addressing a data security breach

Barbara Anthony
Director, Northeast Region
Federal Trade Commission

Steve Salter
Director, BBBOnLine

John B. Kennedy
LeBoeuf, Lamb, Greene & MacRae LLP

11:45 AM When Your Competitor Crosses the Line: Self-Regulation or Litigation?
A decision tree for advertisers
Jeff Greenbaum
Frankfurt Kurnit Klein & Selz

Ron Urbach
Davis & Gilbert

Andrea Levine
Director, National Advertising Division

12:20 PM Breakout Sessions

Session A: Substantiating Health, Safety & Efficacy Claims: The Science of Compliance
How to substantiate objective product claims under FTC law

Brendan O?Rourke
Proskauer Rose LLP

Donald D?Amato
Assistant Director, Northeast Region
Federal Trade Commission

Liz Forminard
Senior Corporate Counsel
Pfizer Consumer Healthcare

Session B: If the Law Enforcers Come to Call....
The ins and outs of FTC, State AG, and City investigations

Bruce Colbath
Weil Gotshal & Manges LLP

Ronald Waldman
Senior Attorney, Northeast Region
Federal Trade Commission

Thomas Conway
Chief, Consumer Frauds and Protection Bureau
Office of the New York State Attorney General

Susan Kassapian
Assistant Commissioner for Litigation and Mediation New York City Department of Consumer Affairs

1:00 PM Adjourn