| EVENT DETAIL |
| Green Lights & Red Flags:
FTC-BBB Rules of the Road for Advertisers
Thursday, April 27, 2006 8:15 AM Please register for this event online  sponsored by Consumer Affairs Committee of the New York City Bar Better Business Bureau of Metropolitan New York Federal Trade Commission in cooperation with the Association of American Advertising Agencies, Asian Women in Business, Direct Marketing Association, Electronic Retailing Association, Manhattan Chamber of Commerce, Manhattan Hispanic Chamber of Commerce, and Promotional Marketing Association 8:15 AM Registration & Continental Breakfast 8:45 AM Welcome Barbara Anthony Director, Northeast Region Federal Trade Commission 9:00 AM Basics of FTC Advertising Law Understanding ad meaning, endorsements, disclosures, and other advertising "rules of the road" Speaker: Lesley Fair Senior Attorney, Bureau of Consumer Protection Federal Trade Commission 9:35 AM Basics of BBB Advertising Standards Applying the BBB Code of Advertising to your company?s practices Speaker: Ronna Brown President, Better Business Bureau of Metropolitan New York 9:50 AM Avoiding a Promotion Commotion Complying with the law when telemarketing, using email, offering rebates, or advertising "free" offers Moderator: Rhonda McLean Speakers: Thomas Cohn Assistant Director, Northeast Region Federal Trade Commission Lisa Dubrow, Esq. Dubrow & Charne 10:30 AM Break 10:45 AM The Secure Entrepreneur: Data Security & Consumer Privacy Best practices for avoiding, assessing, and addressing a data security breach Speakers: Barbara Anthony Director, Northeast Region Federal Trade Commission Steve Salter Director, BBBOnLine John B. Kennedy LeBoeuf, Lamb, Greene & MacRae LLP 11:45 AM When Your Competitor Crosses the Line: Self-Regulation or Litigation? A decision tree for advertisers Moderator: Jeff Greenbaum Frankfurt Kurnit Klein & Selz Speakers: Ron Urbach Davis & Gilbert Andrea Levine Director, National Advertising Division 12:20 PM Breakout Sessions Session A: Substantiating Health, Safety & Efficacy Claims: The Science of Compliance How to substantiate objective product claims under FTC law Moderator: Brendan O?Rourke Proskauer Rose LLP Speaker: Donald D?Amato Assistant Director, Northeast Region Federal Trade Commission Liz Forminard Senior Corporate Counsel Pfizer Consumer Healthcare Session B: If the Law Enforcers Come to Call.... The ins and outs of FTC, State AG, and City investigations Moderator: Bruce Colbath Weil Gotshal & Manges LLP Speakers: Ronald Waldman Senior Attorney, Northeast Region Federal Trade Commission Thomas Conway Chief, Consumer Frauds and Protection Bureau Office of the New York State Attorney General Susan Kassapian Assistant Commissioner for Litigation and Mediation New York City Department of Consumer Affairs 1:00 PM Adjourn |